Leverage WordPress to create a content strategy for your brand. Build your social audience and share the valuable information you have with your readers. Learn how to convert this audience into paying customers, all on WordPress.
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Create Your Own Theme Page-Builder in Minutes
Designing and developing a dozen unique theme templates does not need to be painful. A page-builder makes creating WordPress templates as easy as playing with Legos. With a page-builder you can break each section of a template into blocks that can be place in any order removing the need for template files.
You do not need 100s of lines of code to make your own page-builder. All you need is a WordPress development framework called TypeRocket.
TypeRocket is like Advanced Custom Fields + Laravel (MVC) + Speed. With TypeRocket you can make your own page builder, customize it with any number of custom fields, all with only a few lines of code.
In this talk you will see a portfolio site developed and learn how to code your own fast and beautiful page-builder to make it happen. Plus you will see how to create custom post types, use repeater fields, build a REST API, and more.
Oh, and you will not need a single WordPress plugin.
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Mastering the Client Consultation
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
From the Ground Up
I’ve been using WordPress for over ten years and running a business around it for eight years. Before that, I worked various construction jobs, then ran a small website development business and dabbled in all kinds of CMS’s, then moved on to work as a front-end developer in a marketing position at an international medical coding and billing education company. While I worked there, I developed their WordPress websites and built various in-house plugins, at the same time I stayed up every night after work developing the early versions of Event Espresso for my wife’s scrapbooking business. Due to the material costs and flaky customers, she wasn’t willing to shell out fees to Eventbrite. Since there weren’t any good plugins (IMO) at the time, I found an abandoned plugin that handled registrations, then added PayPal. Since I never heard back from the original developer, I ended up releasing and marketing my plugin under a different name. After a while, it got to where I was supporting it so much that I had to quit my full-time job to work on developing the plugin, supporting customers, and growing the business around the plugin. Somewhere along the way, I picked up my co-founder, Garth Koyle, we entered the Utah Entrepreneur Challenge in 2011 and won the grand prize of $40,000 for our business idea. At the time, we had just released the first version of our mobile apps, which allowed onsite ticket scanning and attendance tracking. Then in 2015, we launched our software as a service company, called Event Smart, which is powered by WordPress and Event Espresso.
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How to be Dope and Relevant on Social Media
Now that you are using WordPress and creating content, how does your content embrace the diversity that will take your business to the next level. Diversity in content, diversity in viewers, money is diverse in its literal form. No business will grow unless they can connect to multiple demographic and cultural groups. Some of the most successful businesses successfully use Social Media and tech platforms and tools to build a connection with their customers and potential customers. How to be Dope and Relevant on Social Media is an engaging and interactive presentation that encourages thinking out of the box, building PLC – professional learning communities and understanding the value of networking when it comes to PLN – professional learning networks.
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WordPress development in the Enterprise
WordPress has grown from a humble, open source blogging tool into the most dominant site development platform in the world. But does its growth, flexibility and robustness extend all the way to the enterprise? IBM software developer and architect Ian Oeschger talks about a large scale adoption of WordPress at IBM developerWorks, about user management and security, REST APIs, web standards, custom types, performance and other features that work in the enterprise, and some that do not.
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How to Engage YOUR Audience and Keep Their Interest
Getting the right audience to your site is half the battle, but keeping them interested once you’ve gotten them there is the really tricky part. It doesn’t have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site’s navigation, to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors’ attention and keep them engaged!
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What to look for in your WordPress Host
If you are a beginner how do you choose your hosting company?
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WordPress 101
I have built 20+ WordPress websites for clients. I can explain how to figure out what your website will be about, why hosting is EXTREMELY important, how to find the best themes and plugins, why you need to backup your data, security, SEO, and cache. This will help people who know the WordPress backend, go from 0 to a completed website in no time!
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Things You DON’T Need for a Small Business Website
Corey FreemanThere are thousands of “essential plugins” and “essential steps” and “must-haves” on building a small business website. Let’s cut through the muck and understand what you DON’T need for a small business website to be successful. We’ll talk about…
1. Mentality
2. Web Design Trends
3. Plugins & Services
4. SEO Madness
5. Tips for Straightforward Success