{"id":978,"date":"2017-09-15T10:37:49","date_gmt":"2017-09-15T14:37:49","guid":{"rendered":"https:\/\/2017.wilmington.wordcamp.org\/?post_type=wcb_session&#038;p=978"},"modified":"2017-12-02T11:24:35","modified_gmt":"2017-12-02T16:24:35","slug":"facebook-ads-is-your-website-ready-to-convert-cold-traffic","status":"publish","type":"wcb_session","link":"https:\/\/wilmington.wordcamp.org\/2017\/session\/facebook-ads-is-your-website-ready-to-convert-cold-traffic\/","title":{"rendered":"Facebook Ads: Is Your Website Ready to Convert Cold Traffic?"},"content":{"rendered":"<p>New to Facebook Advertising? Been unsuccessful in the past? Looking to level up what you&#8217;re already doing? Discover the capabilities using Facebook Advertising for lead generation and sales for your own business and your clients. Leave with a checklist of tools and best practices every digital marketer should implement into their website and landing pages to increase conversions.<\/p>\n<h3>Video<\/h3>\n<p><iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/CUCf9ZOJ?hd=0&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/p>\n<h3>Slides<\/h3>\n<iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/80178276' width='525' height='430' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>New to Facebook Advertising? Been unsuccessful in the past? Looking to level up what you&#8217;re already doing? Discover the capabilities using Facebook Advertising for lead generation and sales for your own business and your clients. Leave with a checklist of tools and best practices every digital marketer should implement into their website and landing pages &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/wilmington.wordcamp.org\/2017\/session\/facebook-ads-is-your-website-ready-to-convert-cold-traffic\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook Ads: Is Your Website Ready to Convert Cold Traffic?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8350254,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1506273300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[970],"footnotes":""},"session_track":[1157943],"session_category":[],"class_list":["post-978","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-businessmarketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8gDVr-fM","session_date_time":{"date":"September 24, 2017","time":"1:15 pm"},"session_speakers":[{"id":"970","slug":"jenna-curry","name":"Jenna Curry","link":"https:\/\/wilmington.wordcamp.org\/2017\/speaker\/jenna-curry\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/8350254"}],"version-history":[{"count":4,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/978\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/978\/revisions\/1249"}],"speakers":[{"embeddable":true,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/970"}],"wp:attachment":[{"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=978"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/wilmington.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}