Social media campaigns are like apple, or maybe blueberry, pies. There are many slices, or audience segments, that make up the pie to help small business owners reach their goal ā website visits. In this talk, we will discuss the importance of slicing target audiences into digestible pieces in order to understand their habits. This helps to inform the audience persona building process and targeting criteria for building a strategic digital and social media strategy.
Attendees participating in this talk can expect to leave with these takeaways:
– Understanding why audience segmentation is important
– Knowing how to build audience personas for each segment
– Understanding the basics of how to target social and digital channels based on audience segments
– Understanding why this is important for optimizing and reporting