It’s time that everyone understands that copywriting and website design are two separate things. Many clients expect website designers to also write all the content for the design. That’s not a realistic expectation in most cases – not all designers write copy, for starters – and there’s a lot of thought that goes into a well-written webpage. From research to SEO to audience personas to calls to action to microcopy, it’s time to give copywriting its due. This session will include practical tips for designers who need a copywriter to partner with and how to talk to clients about those services, and will provide actionable tips for business marketers looking to get the best of both worlds. In today’s competitive market you need a great design AND great copy to stand out … and it doesn’t come cheap.
WordCamp Wilmington, NC – Sept. 22nd & 23rd, 2018